The Hub aimed to influence the travel behaviour of short-distance car commuters, students and staff from Ayrshire College, NHS staff as well as shoppers who drive short distances.
The Hub used several approaches to achieve its goals, including promotion of active and sustainable travel through: workplace travle planning; awrareness and media campaigns; events; led rides and walks; Essential Skills Training; Dr Bike sessions; active travel maps and leaflets; and a corporate cycle hire scheme.