We welcomed global thought leader and social marketing expert Professor Jeff French to Edinburgh for our annual Expert Lecture on Wednesday 30 October.
Jeff has years of experience in the fields of behavioural influence, Social Marketing, social communication and programme planning and evaluation. Publishing over 90 academic papers, and numerous books, guides and tool kits on these subjects, Jeff is also a visiting Professor at Brighton University, a Fellow at Kings College London University and a previous senior civil servant in the UK Department of Health.
He now works internationally as an expert Social Marketer with some of the world’s biggest private companies, NGOs, global organisations such as WHO and governments on the development and evaluation of programmes that aim to influence positive social and health behaviour.